Month: May 2026
4 posts
Execution may be everything in fashion. But certainly not in the eyes of the law.
The argument circulating that a designer who creates a sketch but chooses not to execute it forfeits the…
AI Could Be the Most Powerful Tool African Fashion Has Ever Had Or the Most Dangerous. The Difference Is Governance.
AI presents enormous possibilities for innovation and growth. But without governance, the same technology could become one of the greatest threats the industry has ever faced.
Why “They copied Africa first” is not a copyright defence.
The argument that African designers are entitled to copy because Western brands have been copying Africa for decades is understandable emotionally but wrong legally and strategically.
The “Rules of Origin” Disconnect in Fashion Logistics: What It Actually Takes to Prove a Garment Is “Made in Africa” Under AfCFTA
A jacket can be grown, cut, and sewn entirely on African soil and still fail to qualify as 'Made in Africa' under AfCFTA. The math behind that failure, and the paperwork gap that causes it, is something every African fashion brand shipping across borders needs to understand before their next shipment gets stopped at customs.